International Marketing

 The topic is ‘The future market for robots in EU’

(Ex: UK first raspberry picking robot.)

  • start by an introduction about the emergence of Robots on the European markets (UK and France) and how they are used in industry and beyond with some statistics.
  • select a company who is producing them and by use of their annual report and website explain their 4Ps marketing and do a SWOT analysis. 
  • Provide a Pestel for doing business in a new market of third country like Republique of Tchèque.
  • Make sure to discuss the evolution of this market in a post covid era and how covid has accelerated the rise of Robotics in industry, health and other areas (name them and give examples)

An acceptable analysis should be 2000 words (+/- 10%) integrating a minimum of 4 academic sources (evidenced by citations). The word count should not include the title page, an abstract, reference pages, appendices,etc . 

The submission must utilize APA formatting.

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