SAN ASSIGNMENT 5

 

Using Internet resources,

1. Find at least one Bayer product in each of the breakthrough, platform, and derivative categories (minimum a total of 3 products). You must place the products on the graph (attached PowerPoint) to receive credit for this assignment, and explain your choices and references. A breakthrough product must be within the past 5 years to qualify. Platform products enable the development of derivatives.

2. How do you think the acquisition of Monsanto by Bayer changed the resource allocation strategy?

Review the optional article on this topic: Product Development Types

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