The marketing manager has heard about your skills in the previous sections of the business plan and would like your input for

 

Assignment Details

The marketing manager has heard about your skills in the previous sections of the business plan and would like your input for market analysis and market strategy.

Based on your research, write a succinct analysis of each of the following items:

  1. Market Analysis
    1. Target Market
    2. Industry Analysis
    3. SWOTT Analysis
    4. Market Segmentation
    5. Competition
  2. Market Strategy
    1. Four Ps
    2. Price Strategy
    3. Promotional Strategy
    4. Sales Forecast

The submission details are as follows:

  • Present your analysis as a 5-page report in a Microsoft Word document formatted in APA style.
  • Cite any sources in APA format

Submitting your assignment in APA format means, at a minimum, that you will need the following:

  • Title page: Remember the running head. The title should be in all capitals.
  • Length: There should be at least 5 pages.
  • Body: This begins on the page following the title page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-point Times New Roman or 12-point Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. Using variety of academic sources is encouraged.
  • Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember that this page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.

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